A website helps companies and organizations as well as individuals to market products and services. And to reach a global audience. Yellow Shape goes through the seven steps below to start with a website.
Companies should have a well-thought-out strategy or plan for every new initiative. That also applies to a website. In order to achieve the intended results, the development of a roadmap for the development of a website is extremely important.
ROADMAP FOR AN EFFECTIVE WEBSITE:
DESCRIBE YOUR TARGET AUDIENCE AND USP (UNIQUE SELLING PROPOSITION):
The first step is to know who your product or service is for . Based on various parameters – such as place of residence, age, gender, etc. – you need to map out your target audience. That helps you write out the message that your website should tell. And to a certain extent also the design of the website.
Do you want to create an online clothing store or an online library for first-time parents? There are millions of products and even more websites. First identify your target audience and USP.
PREPARING FOR YOUR WEBSITE:
There are several steps you can take before the developer of your website comes into the picture. For example, you should choose a domain name as quickly as possible that is concise and describes what you do.
Even the domain extension depends on your industry or the location in which you operate. The domain extension .be, for example, is interesting for companies that are only active in Belgium.
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BEST OF BENCHMARKING:
While it’s important to build your own website , sometimes it’s equally important to look at what your competition is doing. Visit the websites of your direct competitors and leading sites in other industries. Try to find out what makes them bigger and better.
Many websites generally have the same characteristics. Added elements such as a chat box or social media feed, on the other hand, make visitors stay longer on their site. ‘Best of’ benchmarking is listing all these interactive elements before you start on the layout and design of your website.
WIREFRAMES AND DESIGN:
The first concrete step in the development of a website is the design. For example, the design must take into account a contemporary UI (User Interface). In addition, it must provide a smooth UX (User Experience).
In recent years, the design world has moved from a skeuomorph (similar to real structures) to a more abstract, flat design. A lot of research is done into which colors users find pleasant, in order to put together suitable color palettes. A modern UI shows that your company is keeping up with the times.
Website development with aleph website
These initial designs give the various stakeholders an idea of what the website will look like. Wireframes also show how the navigation between the different pages is done. They can be very basic. Or detailed with the chosen fonts, colors, placement of different elements, and so on.
The UX design should be simple, fluid and intuitive. The wrong design is a deal breaker, no matter how big you are. According to some web experts, one of the biggest differences between Yahoo and Google is the use of white space.
Google believes in focusing on just the search engine. For example, they place the search bar right in the middle of the page. Yahoo, on the other hand, stuffed its search page with information, resulting in a crowded, crammed result. Google, on the other hand, has a distinct UX. And that has done them no harm.
WEB CONTENT:
Once the design is ready, start preparing the content. People often think that the content of a website is only about texts and articles. But by content we mean a wide range of information. Just think of videos, audio, slideshows and infographics.
Regardless of the type of content, it is a vital element of your website. And good planning is therefore required. You want to impress your users from the very first visit.
The content of your website should not only be informative, but should also encourage the customer to do more. A calendar plan is a good idea. This way you can determine when and how often you will publish new content. And about what you’re going to write.
COMPUTER PROGRAMMING:
The technologies and methods developers use to program a website are changing rapidly. Be careful. For example, first evaluate the technologies that are most suitable for your business.
Beware of closed software. Open-source technology with a living user community is an interesting alternative. This way you can be sure that your tools will not just disappear into oblivion after a few years.
Frameworks help you with the basic structure of your site. This allows you to focus on what makes your site truly unique.
Web Application Developer
Don’t make any compromises when it comes to testing your site. Test the performance, the charging speeds and do everything again. Or automate these tests. Nobody likes a site that is painfully slow or crashes constantly.
SEO AND ANALYTICS:
Web development does not stop at building a website and putting it online. A complete website should be optimized for search engines. There are several tools available to help you discover the best keywords for your site.
Keywords are the words that users normally search for. Without SEO (or search engine optimization ) your website will not appear in the search results. And users never discover your website.
It is also important to know who visits your website. And how long they last. Or which pages they spend their time on. That helps you understand what users do or don’t want.
You can then use that knowledge to improve your business. Analytics should therefore be part of your website. There are also tools available for this that you can easily integrate into your website.
