Having your site listed on the top of Google’s search results for certain keyword phrases is essential to have your site seen by users. A keyword rank tracker, like the one in Vazoola, can be used to check your SERP rankings and those of your competitors regularly. However, there are several ways to improve your site’s rankings. If you want to improve your keyword rankings, these six tips may help you do it.
Do Your Research
Keyword research is necessary if you want to optimize your site for search engines. There are many ways to do this, including using Google Ads. This is an important part of the process, but you’ll want to supplement it with other SEO tools.
Using the right keywords can help you increase your organic traffic. The key is to find the most relevant keywords for your site. You can use a tool like Google Ads or internal research to find keywords relevant to your business. This may include identifying which keywords are most commonly used in your industry.
Don’t Flood Your Content With Keywords
Using keywords in your content can effectively increase your search engine ranking, but it’s important to do it correctly. The right keywords can make your site more visible in the search engine results pages (SERPs) and increase your traffic. But using fewer keywords can help your SEO and your site. Here are some tips to help you decide which keywords to use for your content.
The first thing you should do is identify your target keyword. The keyword is a word or phrases your target audience will likely use when looking for your products or services. For example, if you sell microneedling equipment, you should optimize your site around keywords such as microneedling, microneedling needles, and microneedling needles.
Refresh Your Content
Whether you have an older site or want more traffic from your website, there are ways to refresh your content to improve keyword ranking. It can help you to gain new traffic and lead generation.
There are some tactics that you can use to refresh your content. First, you must review old content to ensure it is still relevant and practical. Then, you may need to change the title, update your screenshots, or add new links.
Another way to refresh your content to improve keyword ranking is to create new content that has the potential to rank for new keywords. However, this method may only work for some pages. It can also result in a drop in organic search traffic.
Avoid Excessive Keyword-Rich Anchor Text
Using excessive keyword-rich anchor text can negatively impact your rankings. Fortunately, Google has some safeguards against the overuse of anchor text.
Ideally, your anchor text should match the topic of the embedded link. This will give you a more natural experience for readers and help Google understand your content. Having a variety of anchor texts on your site will also make it appear more healthy.
Another tip is to use alt text as an alternative anchor text for images. This can be a nontraditional approach to anchor text, but it needs to convey what’s in the image. Then, use descriptive text to explain why you included the image contextually.
Optimize for Featured Snippet Results
Featured and rich snippets appear in Google’s search results because of the keyword or query. They provide a short, detailed answer for the searcher without the user having to click on the results page. They can be displayed as paragraphs, tables, bulleted lists, and numbered lists. They appear near the top of the search results, above the first result.
Optimizing content to be featured in Google snippets is a great way to drive traffic to your site. However, it is not a guaranteed result. Google is constantly updating its algorithm. Therefore, the best content will need to be tweaked and updated regularly to increase its chances of being selected.
Measure Your Keyword Performance
Using an SEO tool to measure your keyword performance is undoubtedly important, but there are other things you should be tracking. For example, you should track your keyword’s rank in Google and other search engines. Getting your ranking up is the best way to ensure that your website gets seen by the right people at the right time. The best place to start is by identifying your competitors’ search rankings, comparing them against your own, and using the information to your advantage. The best way to determine this is by using the tools that will enable you to measure your keyword performance and see what works and doesn’t.