Lately, a lot has happened when it comes to web design and functional layout. From a user perspective, one now expects a smooth and flexible experience, which means that there is a constant effort to live up to the users’ wishes. As a web developer, designer, and design manager, it is a must to keep up with the prevailing trends.
What has come to characterize 2019 is a balance between usability, functionality, and feel. But its three words are hardly more than keywords, and they are far from sufficient to illustrate how to apply effective design in practice. Let us, therefore, take a closer look at the trends and the kind of design that has come to characterize 2019. Arichetechnologies is providing the best opportunity at Tech Companies Las Vegas for web designing.
Colors as part of branding in web design
Ensuring a strong brand is one of the most important factors for success. This allows people to both recognize and identify with the product or service in question. After a few decades of rather dull coloring, it now seems that the stopper has been released. Strong, daring, and ascertaining colors have once again become popular. The reason has a lot to do with the fact that colors have been shown to affect not only how we react, but also what we choose to focus on. A quick look at modern color choices shows that contrasts have become a way of forcing focus on what is considered most relevant.
Web Design that resonates with visitors’ emotions
Users expect a site or service to convey the same feeling they associate with the brand. This has come to be known as emotional design and refers to the phenomenon that the choice of design should match the feeling that the product, service, or concept conveys. It is said that the basic emotions are joy, surprise, curiosity, anger, sadness, fear, shame, and disgust. What exactly do you want to convey? By ensuring that both design and user experience give the right feeling, you guarantee yourself reliable uniformity.
- The correct choice of font and layout of texts
Even though web fonts are now a given and established concept, it is hardly possible to sufficiently emphasize the importance of choosing the right font. The difference between reading text information on paper and a screen can be as big as the difference between night and day. The prevailing trends are clear about the choice of fonts, which is a concrete way that makes it possible to take part in the information that is conveyed.
But this also extends beyond fonts. At a time when mobile phones and tablets have come to correspond to more than half of the kind of devices that people use to surf the web, one must always keep in mind that the visitor probably sees the website on a screen that is smaller than the one used by themselves.
- Videos and moving pictures
Moving images have long been a controversial topic. In the past, this discussion was very much about moving images requiring so much bandwidth that it simply took too long to visit this kind of website. Nowadays, it is instead a question of whether the information is best conveyed via text, image, or video. There is hardly a given answer, but research has shown that people generally prefer pictures and texts for general and concise information, but appreciate videos and videos when it comes to user instructions and conveying things that are considered to be more personal.
- Sound as part of the interface
It was long considered something of a bad style to have sound on the website. As websites have become increasingly interactive, this notion has changed. Nowadays, the sound is an accepted part of interactive design and is used for everything from marking notifications to clarifying the user’s interaction with the interface. Of course, this does not mean that every single click must result in a sound, but only that you have the opportunity to use the human instinctive reaction to sound to enhance the experience.
- A clear and useful footer
It has become something of a de facto standard that the footer of a website contains both contact information and quick links to the most relevant pages. Regardless of whether you choose to use it as a summary of what you now offer or if you see it as an overview, a footer contributes to a very large extent to user-friendliness. See it as an opportunity to present important internal links, or as an opportunity to present important partners. However you choose to use your footer, you can be sure that it will be an important part of the website.
- Landing pages for what is particularly important
It has become increasingly popular to have dedicated landing pages for specific products or services. If you have a certain bestseller or want to focus on a certain service, a landing page can contribute to both attention and easily accessible information. What characterizes these types of pages is that they are usually available on a separate domain and only contain information that is linked to a specific brand, product, service, or idea. You can simply see it as a kind of product sheet.
- Dynamic design
The concept of dynamic design encompasses a large number of phenomena. While some associate it with a mobile-friendly layout with images and tables that automatically adjust to screen size, other people let the concept be defined by the method of using infinite geometric patterns to create pages that never get boring no matter how big the screen is. But no matter how you twist and turn the whole thing, it is now very important to ensure that a website looks good on both large and small screens. Allowing a site to adapt dynamically, whether it’s layout or pattern, is a safe way to give each visitor the same experience on all types of devices (mobile, tablet, or computer).
- Open and asymmetrical layout
Traditionally, websites have been divided into either tables or well-defined grid patterns. A trend that is in increasing popularity is to simply drop everything that has to do with geometric boundaries. Let the layout be an empty and open tent fabric where navigation elements are placed where it feels natural, instead of focusing on strictly symmetrical geometry. This kind of design has become very common for product presentations and creates an incomparable feeling of space.
- Image-intensive design: 2D or 3D?
Just like with videos, large, tangible, and high-resolution images have long been a controversial feature when it comes to web design. To a certain extent, it is a matter of limited bandwidth previously making it difficult to provide large images, but even then low screen resolutions have forced image optimization. Nowadays, however, it is extremely common with images that have everything from high resolution to a composition that gives a feeling of 3D. This also coincides with the trend of prioritizing intense colors. It is advantageous to combine colors and grayscale to emphasize specific aspects of a particular image. Nowadays, only the imagination sets limits.
- Living design and abstractions that capture the interest
Many believe that we have now seen most things and that nothing surprises anymore. Those who have this attitude, on the other hand, had to bite into the sour apple when so-called gravity-free images began to appear. What characterized these was that they illustrated products and services in a way as if they were available in space, namely without the physical laws that characterize the earth. This kind of design grip can do an enormous amount to give visitors the feeling that they are experiencing something unique. Other types of stylistic grips that lie in time are the shift of perspective, intrusive colors, and stylish design also known as “flat design “.
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