What is Digital advertising? Tips of Digital marketing
The digital advertising is increasingly gaining ground in companies. There are sectors that are no longer conceived almost outside the online environment, such as travel and hotel reservations or the consumption of movies and series on demand. There is no doubt that the different formats of digital advertising are increasingly the protagonists of marketing strategies.
But what exactly is digital advertising? What are the most profitable types of ads? What formats can give me the best results? Which ones exist?
To shed a little light on the matter, here I am going to explain what digital advertising is and the 8 formats that you should not lose sight of.
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What is digital advertising?
The digital advertising is all those techniques dissemination, promotion and communication payment of a company or brand that launched in the digital environment. The Internet offers us different types of channels and platforms that help us reach our potential audience. In addition, one of the differentiating factors of digital versus offline advertising is the great capacity for segmentation and to truly reach those people who may be interested in our service or product.
Examples of ads are the banners that you find on different pages or applications, this being the oldest format of digital advertising. There are banners that are a simple 1: 1 ratio image and there are those that occupy the entire background of the page, common in the media. Or the audiovisual ads that you find among the YouTube videos. There is a video ad format that lasts only 6 seconds and is called bumper ad.
Tips for digital Marketing
Now I am going to tell you which are the 8 most important formats of digital advertising. I invite you to read it, but you also have the related video here.
1) Native advertising
The native advertising is integrated into the content or platform where it is published, without causing disruption in navigation. In this digital advertising format it is possible to unleash all our creativity to entertain, surprise and add value to our target audience, all forming part of a smooth user experience. Faced with the growth of ad blockers like AdBlock Plus, the answer is not to try to limit their use to force users to consume our ads: it is to respect their freedom of choice and use native advertising to give them content that they really want to consume.
2) Email Marketing
The market offers many quality databases with different segmentations as a first step to create our email marketing campaign. But the possibilities of this format go further the more we manage to segment our audience. To do this, we can launch content download campaigns in exchange for email, creating a database of interested leads. As our database grows, we can subdivide it into increasingly specialized groups and target email retargeting campaigns. The goal is to arrive at just the right time and with the right message to get the maximum impact with our emails.
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2) Social Ads
Social ads are one of the most interesting digital advertising formats, since they have millions of users and allow you to segment to reach your target audience. Use advertising on social networks to maximize your presence on these platforms, taking advantage of their different characteristics and options:
Facebook Ads: thanks to its Power Editor, Facebook Ads are a tool with a lot of possibilities. To take advantage of its full potential, reflect on what you want to achieve with your campaign: increase the audience of your publications? Improve brand branding? Achieve conversions on your website? Choose the type of ad that best suits your objectives and don’t forget to measure and optimize the results.
Twitter Ads: Twitter advertising never ceases to amaze with new options. They have recently launched the Conversion Lift tool, which allows us to configure our campaigns to test multiple variables and thus focus the budget on those that give the best results.
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