With more than 1.16 billion active users and 800 million monthly users, Instagram is one of the best social media platforms that provide massive reach to brands. Additionally, the potential reach of the Instagram marketing platform has increased by 76 million people in 2020.
As per research, more than 93% of Instagram users follow at least one or two business and brand accounts. Apart from the consumers, more than 30% of B2B decision-makers use Instagram when they are researching new services and products.
However, before you apply Instagram marketing, you must have an Instagram creator account or Instagram business account. If you don’t have a business account, just go to the settings of your account and switch to a professional account.
Once you’re done setting up your business profile, it’s time to know the 6 best Instagram marketing tips that will help you to showcase your business in 2021.
Define Your Goals
All social media platforms are considered tools. But if you don’t know what you’re trying to achieve or what you’re trying to build, you won’t be able to use these tools effectively.
The importance of Instagram marketing depends on the marketers. Are you trying to:
- Increase your brand awareness?
- Create or boost the online presence of your company or brand?
- Generate new leads for your company?
- Sell products or services directly from the application?
You might be thinking of combining several different outcomes and it’s undoubtedly a unique approach. But unless you know your goals on Instagram, you can’t achieve success.
Research Your Audience
A little research regarding the market and audiences will allow you to know which audiences are perfect for your business and how you can approach and attract them. Researching the audience is one of the best marketing tips you need to remember. For instance, Instagram demographics stated that:
- The largest market for Instagram is the United States.
- As per Hootsuite, the majority of Instagram users are from 18 to 24.
- The popularity of Instagram is greater amongst urban residents than their suburban peers.
However, don’t assume that your target audiences are only urban Americans in their 20s. Instead, you need to meticulously define your target market so that you can create content relevant to your audiences.
Optimizing Your Instagram Profile is Very Important
Your Instagram bio allows up to 150 characters. Hence, you have to create a marvelous and attractive Instagram bio so that you can generate a good first impression. Apart from that, an Instagram bio will also help you to convey the personality of your brand and tell people why they should follow your account.
However, the space on Instagram bio is very short to convey all the brand-related messages. But, there exist some other fields in your Instagram profile through which you can showcase your brand. These include your username, contact information, business website, call-to-action-buttons, and category.
Create Visually Appealing Content
As Instagram is an image-based platform, your posts need to be visually compelling. You don’t need to purchase professional photography equipment or courses, but you need to click sharp photos that are well-composed and not highly edited.
If you think that you need to use other content such as animations or infographics, make sure the content is eye-catching, easy to read, and clear. Additionally, remember that no matter how good images you upload, if they don’t tell a story, you won’t be able to excite your followers.
Are you having confusion about what to post in your Instagram feed? Here are some ideas that will help you:
- IGTV or Instagram reels
- Behind-the-scene contents
- Instructional videos
- User-generated content
- Quotes
Remember that visually compelling content will enhance your reach amongst a wider group of audiences. So, if you want to market your business on Instagram, focus on creating high-quality content.
Write Marvelous Captions
We mentioned above that Instagram is a visual-based platform, but that doesn’t mean that you’ll neglect the captions. The voice of your brand is as important as the look. Just like the visual, your captions should also be great.
You can add up to 2,200 characters long caption, so you need to use them wisely. However, only the first two lines of your caption will appear as a preview. Since people will primarily notice the first two lines of your caption; you need to start with the important information.
As per research, it’s best if you use a maximum of 150 characters long caption for your organic post and 120 characters long caption for Instagram ads. But, if you feel like that you need to say more, don’t hesitate to include extra information.
Engage
If you want to boost your engagement rate on Instagram, you need to engage too. Uploading quality content is a brilliant move, but if you neglect to comment or interact with other Instagram users, you won’t be able to expand your network. However, you can buy Instagram comments if you want to expand your network quickly.
Respond to the comments of your audiences in your posts. This will open a lot of engagement opportunities. Additionally, you can also pin the comments of top fans. This will encourage them to engage in your future posts.
Conclusion
These are the 6 best Instagram marketing tips for 2021. Remember no matter how good you perform on Instagram, you can always improve yourself. Apart from studying all the Instagram insights, make sure you research your niche market.
