There was a time when your web presence, while vital even then, was really a secondary thing. Remember the old advertisements where they said “and check out check out our website at [some address here]”? Looking back, you can certainly see that this was a gimmicky, somewhat novel thing and not their primary concern with public outreach and discovery. No, back in the day, they relied on aggressive advertisement through commercial interruptions on radio and television and ads and periodicals. Really of noxious things like junk mail and telemarketing supplemented this.
On top of people simply not tolerating any of that garbage now, people tend to automatically opt for the Internet for their sources of everything, including looking for products or services. Thus, as a small business owner, if you want to succeed, you need to absolutely abandon any idea of advertising in the old-fashioned way, and worry about your web presence. This means that you need to be on top of your SEO, your social media interactions and everything that comes along with these.
You absolutely need to look into small business website packages in Perth. But, don’t just go with any old package or any old designer, and absolutely do not try to do this yourself through some ridiculous thing like SquareSpace. It’s not going to work. Let’s talk a little bit about what you need to look for in one of these packages, shall we?
Know their focus!
When looking for a package like this, make sure that you understand what their focus is, and that this focus is around what you need. A lot of website packages are all about fancy design, or utilizing the underlying infrastructure of a CMS like WordPress. Now, it’s okay to use a CMS like this, but you probably shouldn’t, as it can come off, the people discerning enough to spot it, as a bit of an unprofessional thing.
More important is making sure that they have a focus on SEO, the true key to being discovered and known online. SEO utilizes various keywords relevant to given searches, giving a higher ranking on search engine result pages like that of Google, Bing, etc. Along with this, they must provide engaging, quality content that will keep people looking at the page. Even though not everyone knows what SEO is, they still know about pages just cramming keywords into be seen, and if the content looks that obvious, they will simply click away.
They also should have a secondary focus on integrating and working with social media, the other channel in which people look and can be reached.
What about web design aesthetics?
Small business web design in Perth should also focus on a solid aesthetic. They need to have an artistic sense, though it is worth noting that your website should not be over-designed and overwrought. Selecting a timeless, but easy to subtly update for tastes design that also reflects your brand and identity is the best way to go. Small business website packages in Perth that offer all of the things I’ve mentioned, plus also having a positive set of reviews online are definitely ones that should be your candidates.
Becoming a custom website designer takes training as well as being able to use their programming skills along with artistic skills to create something special. Web designing has become one of the most popular careers and there is still a high demand for custom website designers. Whether you choose to work with a freelancer or a company there are lots of great options out there to consider. There are two types, visual designers and programmers. The programmers use codes and translate a visual design into the right language. Visual designers use programs to create visual websites and are essential for creating art.
Either way, with help in website design you can ensure the content you want to be relayed is done so successfully while being visually stimulating too. The website should be user-friendly so people can navigate the pages easily and quickly, picking up the important information and happy to come back again.
A common misconception about website designers is that anyone can do what they do. While there are now ways to get a website going with no need of coding skills or much understanding, to create anything unique, customized and professional, as well as user-friendly, you need the people with the training and talent. So if you need website design a good tip is to take a look at that designer’s own website. Do you like the work they have done, do they promote their talents well? Do you feel their style is one that works for you?