Looking at a new website in 2021? If so, assembling a wish list of functionality and features is a decent way to start.
Most people sensibly continue by finding the shortcomings on their current website so that they cannot be propagated to the new site.
However, to ensure that your website meets the time test, you will need to accept fresh innovations and new technology.
Every law firm has a website. Amazingly, few of the websites that have an excellent user interface, are designed for search engines and are capable of optimizing conversions. By following this detailed step-by-step guide, you will be able to check all of these boxes and set the websites of your law firm apart from the others.
1. BEYOND-HOMEPAGE APPROACH
Usually, less than 40% of the traffic to the website of the law firm goes through the landing page. In the case of major law firms, this percentage is closer to just 20%. Instead, tourists are tapping on links found in Google, newsletters, and social networks that take them directly to information deep inside your web.
Remember the user-experience of a tourist who lands on an article or warnings in the center of your homepage while preparing your next website.
2. RECOMMENDED CONTENT” TEASING
The most sophisticated websites of law firms are planned without dead ends. Advanced content-teasing techniques offer incentives that please website users and the marketing staff alike. Here are only a handful of them:
A Fresher Platform – Today’s sophisticated content-teasing technologies instantly highlight the latest, most appropriate content on the site. This keeps the website new and relevant.
More Page Views – Guests are welcomed to read more of your recent and best material. This makes it easy for tourists to grasp how you can help them accomplish their goals.
3. INTEGRATED BLOGS
Blogs also contain some of the most powerful material of a law firm. However, the importance of this content is reduced as it exists in an environment that does not contain the website of the organization. To ensure that the lawyer’s blog posts earn the coverage they deserve, radical law firms are now creating blogs on their websites.
The various benefits of letting the company’s blogs sharing the name database and navigation scheme of the company’s website include
- Better site-research
- Better monitoring of apps
- Easier maintenance work
- Improved customer interface
4. BETTER ATTORNEY BIO USER-EXPERIENCE
Most of the traffic on the website goes to the bios solicitor. But most bio activism sites are structured to push users to other parts of the website. E.g., if you click the News item on the Bio Lawyer, most law firms websites will take you to the News portion of the website, and therefore away from the bio.
This is termed the “Ping-Pong Effect,” and it’s a sub-standard customer-experience.
The most sophisticated law firms’ websites are also configured to prevent ping-pong effects by encouraging users to read legal documents, news stories, blog entries, and activities without having to exit the bio.
The removal of the Ping-Pong Effect is an absolute must-have, as it allows guests to better investigate the offer of a lawyer.
5. CUSTOM TABS
This function allows you to add free-form tags to the bio or practice area section of a lawyer. To highlight noteworthy facets of the life or practice of an attorney, these custom tabs may be deployed as necessary.
It is possible to use custom tabs for any subject, including
- A profile of the community-service work of a prosecutor
- In-depth data on specialized knowledge
- Details about a book written by a judge
- Data and photographs about the life of the “Beyond the Workplace” solicitor
The importance of custom tabs has been illustrated by incidents like the COVID-19 pandemic. Companies with this feature on their websites were able to easily tailor bios and activities with data that made it obvious how a lawyer or company would help consumers respond to the situation.
A new website technology appears every few years that is so revolutionary that it makes older websites appear outdated and clunky-those designed without the help of those technologies. React.js is a technology like that.
React.js is a front-end website application that enables websites to be built that load quickly and appear surprisingly fluid to the user. When React.js is appropriately applied, the technology’s benefits include
- More versatile styles
- Almost full protection
- The prospect of no downtime, ever
- Animations and seamless page transformations
The extraordinary load speed of the page
Fastfirms is a full-service digital marketing company that offers personalized solutions to all Law firm marketing needs. Our mission is to gain new leads and help consumers improve their revenue and services. For more information on digital marketing services, please contact us.