The great German philosopher Friedrich Nietzsche once said: Without music, life would be a mistake.
It’s fair to say, truer words have never been spoken.
Music today is as popular as it’s ever been, largely thanks to the internet and streaming platforms that have made it possible for anyone to become a global star.
Of course, the love and demand for music means that the DJ industry is booming. Whenever there’s a party, wedding, club opening, or graduation ball, people want a DJ to be there. Not just any old DJ: people want a DJ who can make the occasion special and ‘feel’ the direction the audience and crowd want to go.
If you have aspirations to become a DJ, or have been a DJ your entire life, this handy guide on how to be a successful DJ is just for you.
Use the best DJ software
First, let’s focus on the business side of being a successful DJ.
The digital age is thriving, which means there’s no time for you to be unorganized and dated with how you operate. Instead, you need to use the best DJ software. This software is a true lifesaver for all the DJs out there. It enables you to:
- Easily display your service offerings for clients to browse and choose from. For example: a 1-hour set is $100 and a 2-hour set is $170
- Send and receive contracts from clients
- Customize professional (and well-designed) invoices, so that you’re always on top of your finances
There are lots more features, too, that you’ll be able to read about further by clicking the link above.
Keep a close eye on emerging music trends
As a DJ, it’s your responsibility to keep a close eye on emerging music trends. No crowd wants a DJ who’s out of touch with the times, so make sure to follow the latest music charts. However, don’t forget about classic songs from previous eras, either. To help with this, you can check out the Rolling Stones 500 greatest songs ever list.
Focus on digital marketing: your own website, social media pages, YouTube
One of the best ways for you to gain new customers and clients is through digital marketing. Therefore, you should launch:
- Your own website and YouTube channel
- Social media pages (Facebook, Twitter, Instagram)
Having all of these in your arsenal will help get your services in the public eye and drive your bookings through the ceiling.
Plus, don’t forget about traditional marketing!
For DJs, traditional marketing is still a useful tool to have. From word-of-mouth tactics to handing out flyers outside clubs and bars, you can still experience relative success through the classic forms of advertising.
Collect and publicize case studies
When families, couples, and friends are searching for a DJ, they want to know that you’re high-quality and trustworthy. The best way you can prove this is by publicizing case studies on your website and social media pages.
Specialize in different types of events: weddings, parties, graduations
DJs need to be adaptable – no event should be out of your comfort zone.
Weddings, parties, graduations, backyard gatherings – you should be capable of putting on a show at all types of events.
Offer discounts and other incentives
Sometimes, it’s a good idea to offer discounts and other incentives to first-time and loyal customers. This can help to get your services out there and build relationships with clubs and venues for years to come.