Search Engine Optimization (SEO) is a growing trend in business today. Many small businesses and home-based enterprises have realized the importance of search engine positioning in their overall marketing strategy. With a good SEO service, your business website will be found and be ranked higher on the leading search engines like Google, Yahoo, MSN, Ask, Bing, and others. However, with all the available SEO services, it can be difficult to find out which service is best for your company and your needs. Some SEO services claim to provide free services while others ask for payment. And with so many SEO firms claiming to provide top quality services, how do you know which one is right for your business?
Guaranteed SEO services means that the SEO Company makes a guarantee that your website will be ranked at the top position of the search engines within a specified period of time. Prices of guaranteed search engine positioning depend on the number of keywords in your plan, the amount of first page Google results, and the amount of back links that your site has. While most SEO companies charge high and unrealistic prices for guaranteed SEO services, experience as an experienced SEO agency the trust to provide you a complete refund if do not deliver.
As mentioned above, SEO firms may offer different SEO packages based on your needs. If you already have a site and you would like to improve your rankings for specific keywords or to gain exposure in a particular geographical area, there are SEO packages that you can avail of. You can also opt for more advanced guaranteed SEO services if you are running a popular online store and would like to rank higher on the first page of Google. Guaranteed SEO services mean that the website will be listed on the first page of Google for a certain set time, which means that it is likely to remain there. However, this does not mean that a site will rank first and then be off the first page for a month, three months or a year.
The process of choosing a SEO company should be carefully done so that you will not be cheated. One thing you need to know about SEO is that there are many types of packages available in the market today and there are also different pricing levels. You need to find an SEO provider that offers guaranteed services at the right price level. You can use the Internet and your local directories to check prices offered by various SEO service providers. In addition, small business owners also need to keep an eye on pricing when looking for an SEO expert to optimize their websites.
Most SEO experts offer guaranteed SEO services by providing articles that are optimized with the best keywords. SEO experts can analyze your website and make suggestions on what the best keywords are for you. With the use of the best keywords, a site will achieve top search engine rankings within a short period. However, there are other ways to attain top search engine rankings including use of Meta tags, keywords, and backlinks.
Guaranteed SEO services should offer black-hat techniques too. As the name suggests, black-hat SEO is used to manipulate search engines for the purpose of gaining dishonest results. AdSense is an example of black-hat technique. Black-hat techniques can cause your site to lose credibility. To avoid losing credibility, you need to find an SEO expert who offers guaranteed SEO services. This is the only way to ensure that you do not become a victim of shady tactics.
Guaranteed SEO services that offer black-hat strategies should have a guarantee that they will never resort to unethical measures such as keyword stuffing, link farms, and so on. If they promise this guarantee, you should take their word at face value. If they do not, then it means that their SEO services do not go beyond their white hat methods.
A lot of companies offer guaranteed results. However, finding them is not easy. The best way to locate and avail of the best SEO Company is through online forums. These forums are the best place to find out which SEO company provides great guaranteed results as well as those that are not reputable. You should read reviews, participate in discussions, and ask questions before you avail of any service provided.
Are there different types of SEO services? If so, what are they?
There are several different types of website optimization. Please find below a description of various types of SEO services:
Technical SEO: Analysis of the Website’s technical factors that impact its rankings.
An important factor for website optimization is the efficiency of the code with which the website is developed. Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content). When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings.
Google’s ranking algorithm is continually updated to improve the experience of its users. In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor. All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.
Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website. When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet. To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.
Google, like its users, prefers websites that are secure. A website with malware is an extreme example of a poor, unsecure website. Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.
HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer. It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).
On-Page SEO: The optimization of visible page elements that effect rankings.
Page Title & Meta Description
A web page’s title tag and meta description are critical to SEO rankings for two reasons. First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page. Rather than keyword stuffing (old school SEO), use a variation of your keywords. It is best practice to use synonyms, word variations and change the order of words within a keyword phrase. A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries ranking and improve organic traffic.
The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors. Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate. When Google identifies that one web page is being viewed for a longer period of time and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics. Accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce-rate.
Google appreciates (and rewards) web pages that are structured intuitively. The use of headings helps to organize the content on a page. Much like a term paper outline, major topics use more prominent headers. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas. When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4. The proper use of header tags is very important to rankings. I’ve experienced more than once a huge improvement in a website’s rankings by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.
On Page Content
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate. If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring. When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor. When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
Off-Page SEO: Implementation of optimization elements not related to the page itself.
Off-page SEO techniques help increase a website’s domain authority, which is a measure of a website’s credibility and “ability” to rank well. While on-page SEO positions a website to rank for search terms well by helping search engines understand the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google’s interpretation of what websites should rank ahead of others.
The use of social media helps to create brand awareness and the potential for website visitors. The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users. Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals. The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings. Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links. The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.