Every minute, over 150 websites are created on the internet. Businesses of all shapes and sizes are realizing the benefit of an online presence and expanding their horizons in the digital world. With that, the importance of digital marketing becomes increasingly apparent.
Considering the growth of online marketing, if you’re thinking about a career as a digital marketer, it’s not a decision you will regret. There are countless opportunities springing up every day to boost your digital marketing career. Before we get into the earning potential, let’s get some clarity on digital marketing basics for beginners.
What is Digital Marketing?
Simply put, digital marketing is promoting a brand on the internet. The main objective of digital marketing is generating leads and converting them into sales. A lead is any website visitor that could be a potential customer.
Digital Marketing can take various forms. Social Media Marketing, Pay-Per-Click Advertisement, SEO-SEM, etc are all ways of effectively marketing a brand online. We will try to get a basic understanding of the forms of digital marketing and the potential roles a digital marketer can take on.
Pay-Per-Click Advertising – PPC ads are the ones that pop up in the front and adjacent to every search result. They are paid ads and promoted snippets that you see while browsing Youtube, Google, and virtually every other platform on the internet. Every potential customer that clicks on the ad generates revenue for the platform advertised.
Social Media Marketing – Let’s face it, we are all crazy about social media. The latest data shows that an average user spends about 145 minutes on social media every day. It’s easy to see why targeting niche customers with ads of brands they might like can be an incredibly effective way to increase sales. There has also been a rise of influencers on social media platforms who have a sizable impact on their audience. Brands often market their products on social media through these influencers.
Email Marketing – Have you ever placed an order on Swiggy/Zomato and received promotional emails about their upcoming offers the next day? That was email marketing. An email marketer piles up a mailing list of customers that might be interested in new offers, products, ad campaigns, and contests. An attractive email copy and an interested audience are a match made in heaven.
SEO Analyst – Search Engine Optimisation is a process of ranking higher on SERP (Search Engine Results Page) of Google, Bing, etc. SEO analysts ensure not only a higher volume of website visitors but also optimize each page and aspect of a website to drive the potential customer to the desired action.
Content Marketing – Content Marketing managers are responsible for everything content-related. They supervise website content, social media content and maintain a content calendar to be followed through every month. Usually, they will have a team of content writers working for them.
Digital Marketing Manager – A Digital Marketing Manager is a master of all the above trades. They create a cohesive digital marketing strategy for the growth of a brand involving PPC, emails, display ads, SEO-SEM, etc. They are responsible for managing an engaging social media presence for brands across platforms.
How Much Can A Digital Marketer Earn?
Job Portals like Naukri, Monster, LinkedIn Jobs, etc are rife with opportunities in the digital marketing arena. Most businesses have been compelled to build up an online presence enviable for their competitors to widen their customer base.
Especially since COVID-19, marketing your brand online is ever more important as people are buying everything from groceries, and household appliances to plumbing services online. This has only increased the number of opportunities for aspiring digital marketers. The digital marketing business is expected to grow at a compound annual growth rate of 18.8% by 2025.
Similar to any trade, the earning potential in digital marketing depends on your skill set, experience, and the right pedigree. You can either become an independent consultant, work for a digital marketing agency or work with organizations of all sizes.
As a freelance digital marketer, your earning potential inevitably depends on how well you market yourself. For all types of job opportunities in digital marketing, growing years of experience will increase your earning capacity.
|Job Profile||Experience (Years)||Salary Range (per annum)|
|Digital Marketing Manager||1 to 8-9+||5 lacs to 25 lacs+|
|Social Media Marketing||0.6 to 5+||2.5 lacs to 5-6 lacs|
|SEO Analyst||0.6 to 4-5||2 lacs to 4-5 lacs|
|Content Marketing Manager||1 to 7-8+||3 lacs to 13 lacs+|
|Email Marketing Specialist||0.6 to 5+||2.4 lacs to 6 lacs+|
|PPC Specialist||0.6 To 3+||3 lacs to 5 lacs+|
We’ve got an idea of how specialized roles in digital marketing are paid. As you progress towards more experienced positions in digital marketing from a digital marketing executive to a digital marketing team lead and manager, your salary will naturally increase.
|Digital Marketing Role (progressive)||Salary (per annum)|
|Intern||upto 1.8 lacs|
|Team Lead||5-6 lacs|
The salary also depends on the size of the organization you’re working for. Amazon, Google, TCS, etc are offering high-paying jobs related to digital marketing. Also, working for digital marketing agencies can offer exposure to companies of all kinds. If you have a passion for marketing with an analytical bent of mind, you can work wonders with digital marketing with the right pedigree. Also, if you have a thing for the hustle, freelancing as a digital marketer and a content creator can help you establish yourself as a sought-after brand.
Whether it’s a freelance role or an organizational role, digital marketing has an upward trajectory as a career with great earning potential. There are a number of digital marketing courses to get you familiarized with what it entails. But there’s nothing like getting hands-on experience.
So, what are you waiting for? Enroll in a digital marketing course online and start applying for internships! The internet has limitless potential to turn your career around.