In the digital era, conventional advertising is just as important as digital marketing. Although many business owners prefer to invest in digital marketing strategies due to their effectiveness, the world of traditional marketing offers a variety of unique methods that can help you build and maintain strong client relationships and establish brand awareness.
If you want to engage with customers across multiple channels, it’s recommended to utilize strategies that never go out of style. HIt’s a well-known fact that sometimes all you need to do is get back to the basics and reach out to people the old fashioned way, and that’s exactly what you can achieve with these traditional marketing strategies.
Phone calls
Think about it, when was the last time you’ve read an email from a company that’s trying to sell you something? Although email marketing is an excellent choice when trying to inform your clients about new products, events or discounts, it’s safe to say that customers prefer calling local businesses to get more information about certain products or services.
So, when trying to implement a traditional marketing strategy, get in touch with your clients or potential customers via phone. You can add a clickable phone number to your website so that your customers can find you whenever it suits them the most. More importantly, when building a customer support team, it would be best to hire someone who can answer the calls and help your customers find the ideal product or fix certain issues.
Print advertising
Some marketers tend to say that print is dying, but in reality, print advertising can help you expand your customer base and even reach potential customers who live on the other side of the country. In addition, placing ads in newspapers and magazines is cost-effective, which is why this type of advertising has a lot of potential.
On top of that, the creation and distribution of digital magazines increases the chance of sending your message to people who could benefit from investing in your products or service. When combined with other traditional and digital marketing strategies, print advertising can become an excellent marketing tool that will help you accelerate your business growth.
Event marketing
Hosting a live or virtual promotional event and inviting your customers to interact with your product or brand face-to-face is a great way to build brand awareness. However, it’s worth noting that hosting an event often requires a large investment, which is something that small businesses can’t always afford. Still, sponsoring a local event is more cost-effective, and if you do it right, you’ll be able to achieve the same results.
Event marketing can help promote products that are new to the marketplace and increase overall customer satisfaction and engagement. Branded events can also evoke positive emotions in customers and start genuine and inspiring conversations about subjects that your customers care about.
Flyers and brochures
Crowded public areas such as malls and streets are places where flyer distribution can come in handy. Flyers are inexpensive to print and distribute, and if you need to share some important news about new sales or products faster, all you need to do is hire someone to distribute flyers and wait for new customers to arrive at your store.
When developing a new marketing strategy, your target audience is the centre of attention. But, flyer distribution allows you to reach out to people who still don’t know they need you.
More importantly, there are ways to combine this marketing strategy with digital advertising. For example, you can create a QR code on your fliers that will lead customers to your website. This is a great way to drive traffic to your e-commerce store and generate more sales leads.
Billboard advertising
Billboard advertising is one of the most effective ways for building brand awareness and showcase your products to as many people as possible. Luckily, billboards are often placed in crowded areas, which means that many people will see your ad regardless of whether they are interested in our products. But, as the saying goes, a picture is worth a thousand words, and by placing a carefully composed image, you have the power to evoke certain emotions in people and inspire them to visit your website or get more information about your business.
On top of that, people are familiar with this marketing strategy. Millions of people tend to look at billboards while travelling, which is what makes them so effective. However, it’s worth noting that you should invest time and energy to create a perfect image for your billboard. Design a logo that’s a perfect match to your business and brainstorm for slogan ideas that will help you communicate your brand value and make your mark.
Product catalogues
Product catalogues are essentially booklets that include product descriptions, prices, and information about your company or a product line. Of course, if you have a business website, there’s a chance your customers can find all the information related to your business on your homepage. But, we need to mention that some people just prefer paper over digital media.
Your product catalogue can also include information about collaborations with other businesses. If you manage to include a few coupons for your most loyal customers, people will take the time to read the information you’ve given, and your catalogue will help you skyrocket your sales.
In-person meetings
As a business owner, you can use face-to-face meetings to build client relationships. Your customers drive your business, which is why it is of great importance to allow them to interact with your brand. Invite your clients to your office and offer them a tour of your business premises.
When talking to your clients in person, you have the chance to highlight what’s unique about you and your brand. On top of that, showcasing your office space and premises can play a vital role in promoting your company culture and core values to customers and clients who care to pay attention.
In addition, your office often says a lot about your overall brand. If your workplace doesn’t have a personality, you wouldn’t be able to impress and keep your clients. So, before you schedule in-person meetings, be sure to include new elements in your office design. For example, you can spruce up your office and welcome your clients with custom welcome mats for high traffic areas. In addition, a cosy waiting area paired with excellent and consistent service will keep your clients satisfied before and after the meetings.
Direct mail
Direct mail marketing is a traditional marketing strategy used by many business owners to reach customers offline by sending printed mailers, packages, catalogues, merchandise, and other physical items. Direct mail marketing is an effective strategy, and every business owner who wants to boost sales should give it a try.
In addition, this type of marketing creates a positive brand image that will help generate sales leads. Direct mail marketing actively inspires customers to order your products, and since direct mail is more likely to get read, it also increases your brand awareness. So, be sure to mail marketing material or products directly to the homes of your consumers. Postcards with an offer or a free sample of your product will be more than enough to inspire your customers to visit your website, contact your customer support or even attend your event.
Conclusion
If you give these strategies a chance, you’ll immediately notice positive changes. Still, if you believe that these traditional marketing strategies can’t help you expand your target audience, be sure to consult your marketing team. While some businesses tend to focus on digital marketing only, you now have the chance to change the course and embrace ideas that will help you reach your business goals.
Both digital and traditional marketing strategies have advantages and disadvantages. But, when combined, they become the force that keeps your business alive and flourishing. So, although we live in a world where business owners have to learn how to utilise digital marketing strategies, it’s also essential to take a step back from time to time and consider traditional marketing techniques.
