Instagram has over 500 million active users on an average day. Gone are the days when Instagram was simple photo uploading site. Today it is a full fledge social entertainment site. Today, it is an essential social network, if you want to promote a product or a brand. It is a perfect social network where Instagram influencers can be seen, generate engagement and then hope to generate stable and regular income.
But Instagram’s environment is highly competitive, especially in areas like fashion and beauty influencers. Being visible on Instagram to become an influencer is not an easy task. In the rest of this article, you will find 5 tips to help you become an influencer on Instagram and thus become an influential player in your sector.
Find your niche
“Professional” celebrities on Instagram advertise anything and everything – from phones to sodas to unnecessary gadgets. This is one of the reasons why they have ceased to be credible with young people.
IF you want authority and your opinions matter: choose a topic you are comfortable talking about. It is better to orient yourself towards a niche or a narrow niche rather than having a subject that is too broad.
Pick something that appeals to you and interests you, and you’ll be more likely to engage other people. Also try to treat this subject with a very particular angle of attack so as not to be like everyone else.
If you want to become an influencer: see the guide to becoming a successful influencer on Instagram.
Determination and motivation
Think about your motivations and your reasons for becoming an influencer. Why do you want to create an Instagram account? Whether it’s for the sake of popularity or to make money quickly and easily through collaborations, you might be disappointed pretty quickly.
It is not a one-day job, or even a one-month job. It often takes more than a year before you reach your first goals. Are you ready for it? There are more and more influencers in all sectors every day. Standing out is getting harder and harder, but that sure doesn’t mean you can’t do it.
Size doesn’t always matter
If the term “influencer” conjures up images of isolated beaches, Lamborghinis, and millions of fans, influencer marketing can be just as effective (if not more effective) on a much smaller scale.
Some studies suggest that choosing to have an account with a lot of followers doesn’t always help you get more customers. On the contrary, they found that micro-influencers with between 1,000 and 10,000 people can generate more than four times more engagements thanks to the loyalty of their fans.
Quality and original content
No one wants to follow a profile with gray or ugly photos, so does your profile like thousands of others.
You have to bet on quality and surprise with a style of your own! It is important to have good equipment, good light, interesting places, educational or inspiring descriptions and an original approach to the subject!
Create your brand: the colors you use, the topics you cover, your writing style, the way you address your fans. You need to know what you can offer them, and they need to know what they can look for in your profile.
If you want to build a brand or be a stable influencer on Instagram, you need to post regularly to let your followers know you are there. They can really smell it! If you suddenly slow down, your followers might be disappointed.
Also keep up with what’s trending on Instagram. Whether it’s a game or challenge like 24 motives 24 names or some other social cause. Take part in them, but always avoid political issues. Make sure your content is upbeat and positive.